AI
The Role of AI and Machine Learning in Custom Software Engineering Services:
Artificial intelligence and Machine learning have transformed the custom software development process by introducing tools & techniques that improve productivity, accuracy, and innovation. AI can help software developers in various aspects like automating code generation, testing, deployment, software design, and others.
There has been a huge impact of AI in the code generation. The machine-learning-enabled tools leverage natural language processing (NLP) to interpret natural language descriptions and produce the relevant codes. It expedites the programming of complex features and functionalities and simplifies the developers’ work. Furthermore, the developers can focus on more complex features that require human attention rather than the boilerplate code.
You wouldn’t believe that today’s AI is so capable that it can code synthesis and predict the next lines of code or even generate entire functions. Furthermore, in custom software engineering services, AI is not just limited to programming but can also help in debugging and testing. There are various advanced AI tools that can automatically detect bugs, errors, and issues in the software and suggest fixes or optimizations. Basically, there is a wide variety of use cases and benefits of AI and ML in custom software engineering services.
In this article, we will explore the role of AI and ML in custom software engineering services. Let’s begin.
How AI and ML are enhancing Custom Software Solutions?
There are two major ways by which AI and ML can enhance the development of custom software solutions:
1. Predictive Analytics and Data-Driven Insights:
AI and ML can forecast project timelines, help in risk management & mitigation, and provide context-aware recommendations. The ML models can analyze the historical data of various projects of similar requirements and predict future timelines accordingly. Thus, the project managers can manage resources and make strong commitments.
AI makes it possible to update the content that users see and provide relevant content in real-time. This feature contributes to providing the user with relevant information and features, which raises the software’s acceptance and usage.
2. AI-Powered Automation:
In custom software development, ML can automate tasks like code reviews, integration, and deployment. Thus, the developers don’t need to put their efforts into boilerplate tasks and can focus on more complicated and creative aspects of software development. There are faster development cycles and a quicker time to market for bespoke software solutions.
Benefits of AI-Enabled Custom Software Engineering Services:
The use of AI in software development offers a myriad of benefits that help in increasing productivity, efficiency, and the quality of applications. Here are the major benefits:
1. Automation of Repetitive Tasks:
Using AI-powered tools, the software developers can generate snippets of code or even entire functions. It reduces the development time of custom software. This automation helps developers to implement more complex functionalities in less time. They can also give more time to focus on higher-level tasks like problem-solving and architectural design instead of just code generation, bug detection, and testing.
2. Improved Quality of Software:
Software developers can also use AI to detect bugs, errors, vulnerabilities, and inefficiencies during software development. The AI-driven testing tools can also generate all the possible testing cases, prioritize critical tests and run tests automatically. It eliminates any errors that may get missed by human testers and results in better-quality of software.
3. Faster Decision Making and Planning:
AI helps project managers identify the roadblocks, bottlenecks, and potential solutions of them by using existing project data. It can analyze large datasets, project historical trends and provide more accurate predictions regarding timelines. All this leads to better project management and more efficient use of time and resources.
4. Democratization of Software Development:
Without requiring extensive programming knowledge, nontechnical users can create and modify AI-powered applications using low-code and no-code platforms. Product managers, business experts, and other stakeholders can design solutions that meet their goals with the help of these platforms.
5. Improved User Experience and Personalization:
You can deliver a personalized user experience and offer customized recommendations by using AI. It can analyze user behaviour and preferences in real time and provide recommendations accordingly. This leads to higher user satisfaction and better engagement. Thus, AI is also helpful in releasing user-friendly software products.
Challenges in Implementing AI in Custom Software:
Although AI offers a plethora of benefits in implementing AI in custom software, there are also challenges that we can’t just ignore. However, these challenges can be overcome with thoughtful strategies, helping ensure that AI is integrated responsibly. Let’s know about the challenges:
a. Bias in AI Models:
If there is bias in the data which is being used to train AI models, then there is a high probability that AI models will also showcase biases in the outputs or results. It will lead to unfair and discriminatory outcomes in software systems. It becomes a bigger challenge in applications that involve decision-making and interaction with users.
Solution:
To overcome this challenge, you must use unbiased, diverse, and representative datasets. Conducting regular audits of AI outputs for fairness and integrating bias detection tools can also help ensure more equitable outcomes.
b. Over-reliance on AI:
There may be situations in which the programmers are getting too dependent on AI tools for coding, debugging, or testing. A dependency on a certain level is fine, but over-reliance will lead to a decline in their fundamental programming skills. In case AI is producing incorrect results or outcomes, it will become a bigger challenge.
Solution:
To combat over-reliance, the developers must use AI only as an assisting tool and simultaneously maintain their own technical expertise. Ongoing training and periodic review of manual coding techniques can help developers stay sharp.
c. Security Vulnerabilities:
If the developers don’t thoroughly examine the AI-generated code, there can be security vulnerabilities. While AI can assist in finding issues, it may also introduce errors that humans may miss.
Solution:
To eliminate such issues and vulnerabilities, human oversight is critical. There must be security audits, testing, and manual inspections of AI-generated code to ensure the security of the software.
d. Lack of Transparency:
There are many AI models that don’t work in a completely transparent manner i.e. the users can’t determine how the AI models have made the decisions or give outcomes. It leads to challenges in debugging, improving, or helping ensure accountability in AI-driven applications.
Solution:
For better transparency, the developers must employ interpretable models and apply tools that provide insights into the decision-making process of AI systems.
Real-Life AI-Powered Custom Software Examples:
Here are a few examples of real-life AI-powered custom software:
- IBM Watson Health
- JPMorgan’s COiN
- Amazon’s AI-Powered Personalized Engine
- Siemens AI-Driven Predictive Maintenance
- Shopify’s AI Chatbots
- Tesla’s Full Self-Driving (FSD) Software
And others.
Future Trends: The Evolution of AI in Software Development:
There can be various use cases of AI in software development in the upcoming years. Here are some key trends that will shape the evolution of AI in software development:
- Low-Code and No-Code Development
- Self-Coding AI i.e. Autonomous Software Development
- AI-Driven Automated Testing & QA
- AI-Powered Software Optimization
- Intelligent DevOps and Continuous Deployment
- AI-Driven Personalized User Experiences
- AI-Integrated Edge Computing
- Neuro-symbolic AI and Hybrid AI Models
How to Integrate AI into your Custom Software Project?
Though there is a diverse range of functions offered by AI and ML software tools for custom software development services, the development process is almost similar for almost all projects in this area. Here are the major steps that developers have to follow to integrate AI into custom software projects:
a. Define the Core Issue:
The development process begins by defining the issue that the business or company wants to resolve or the aim they hope to achieve. It could be anything like “reducing human error in underwriting in insurance”, or bringing automation in data entry tasks, etc.
b. Design the solution concept:
The developers can then analyze the needs, current processes, and other variables to come up with an ideal solution that addresses issues and goals.
c. Select a System:
The selection of the system will depend on the project requirements. For e.g. chatbot development projects will require NLP (natural language processing), while data analysis software works in decision-making.
d. Create a rules-based system:
ML and AI software development initiatives begin with the rules that the system will follow. These rules instruct the software on how to choose and process information, as well as the procedures to take depending on the type of data.
e. Testing and Training:
In this step, the model will be fed with the data for the training. There will be changes and debugging of the software until it produces the desired results.
f. Real-world data:
At the last, the model will be exposed to real-world unfamiliar data. Apart from bringing efficiency, the developers can enhance the model to avoid anomalies or errors.
Wrapping Up:
In this article, we have gone through the major role of AI and ML in custom software engineering services. At A3Logics, the best software development company in the USA, we can help you by providing top-notch enterprise software development services. Let us know your requirements.
AI
How Zendesk Chatbot Integration Boosts Customer Engagement
Picture this: you visit a brand’s website at 11 p.m. with a burning question about a product you’ve been eyeing all week. You open the chat window expecting a “We’ll be back tomorrow” message, but instead, a friendly chatbot greets you, answers your question, and even helps you check out. That smooth experience? It’s not magic. It’s Zendesk chatbot integration in action.
Customer engagement today isn’t about just responding fast. It’s about creating meaningful, seamless, and human-like interactions that make people feel heard and valued. Zendesk, one of the most powerful customer service platforms in the world, makes that easier than ever when paired with smart chatbot technology.
In this article, we’ll dive deep into how Zendesk chatbot integration transforms customer engagement from reactive to proactive, offering real-world examples, practical tips, and strategies your business can use today.
The Engagement Challenge in the Modern Customer Era
Let’s face it, customers have changed. They’re no longer patient, passive, or willing to tolerate clunky support experiences.
Today’s buyers want:
- Instant responses (because who wants to wait for a support ticket reply?)
- 24/7 availability (time zones shouldn’t matter)
- Personalized experiences (no more generic “How can we help?” prompts)
Traditional customer support teams simply can’t keep up with this pace around the clock. That’s where AI-driven chatbots integrated with Zendesk step in, automating repetitive queries, scaling conversations, and ensuring your customers always feel connected.
Why Zendesk and Chatbot Is a Game-Changing Duo
Zendesk is already a powerhouse when it comes to managing customer interactions, from ticketing and email to live chat and analytics. But when you integrate an intelligent chatbot (like one powered by Kogents AI or another conversational AI platform), the possibilities multiply.
What the Integration Really Does
A Zendesk chatbot integration doesn’t just plug in a chatbot widget. It creates a unified support ecosystem. Here’s how it elevates engagement:
- Automates initial responses: Handles FAQs, product questions, or policy inquiries instantly.
- Routes conversations smartly: Escalates complex issues to human agents within Zendesk without losing context.
- Learns continuously: With AI and machine learning, the bot improves its accuracy over time.
- Captures rich data: Every interaction enriches customer profiles and insights.
Think of it as giving your Zendesk platform a superpower. It’s now not just a helpdesk, but an always-on customer companion.
1. Speed: The Currency of Engagement
Time is the new loyalty driver. If you can resolve a customer’s issue within seconds, you’re already halfway to winning them over.
Instant Gratification, Real Results
A Zendesk-integrated chatbot can reduce response time from minutes or hours to milliseconds. Customers get instant replies for basic inquiries like “Where’s my order?” or “How can I reset my password?” without ever waiting for a human rep.
The Ripple Effect
That speed doesn’t just satisfy customers. It also relieves your human team from the pressure of repetitive queries. Agents can focus on complex issues while your chatbot handles the quick fixes, improving overall productivity and morale.
Example:
A retail brand using Zendesk with a chatbot saw response times drop by 80% and customer satisfaction rise by 35% within three months. Fast support isn’t just a perk; it’s engagement gold.
2. Personalization That Actually Feels Personal
We’ve all experienced robotic “Hi there, how can I help you today?” messages that feel as warm as a voicemail menu. True engagement happens when customers feel known.
Using Data Intelligently
With Zendesk’s rich CRM and ticketing history, your chatbot can access:
- Past purchases
- Previous interactions
- Customer sentiment and preferences
This means it can greet users by name, recommend products, or follow up on earlier issues.
Example
Imagine a customer who previously reported an issue with a shipment. When they return, the chatbot could open with:
“Hey Alex! Last time you had an issue with your order delivery. Has everything been working fine since?”
That’s not just automation. It’s empathy at scale.
3. 24/7 Availability Without Burnout
Let’s be real: your human team needs to sleep, but your customers don’t. Zendesk chatbot integration gives your business round-the-clock coverage.
Always-On Engagement
Whether it’s midnight in New York or noon in Tokyo, your chatbot is always ready. It can handle inquiries, collect information, and even schedule follow-ups for human agents once they’re back online.
Global Reach, Local Feel
Multilingual support is another game-changer. Many chatbots integrated with Zendesk can converse fluently in multiple languages, so your brand sounds native, wherever your customers are.
4. Turning Support into Sales Opportunities
Engagement isn’t just about fixing problems. It’s also about creating moments that drive conversions.
Proactive Conversations
A Zendesk chatbot can monitor user behavior on your site and start conversations when it matters most, like when someone hesitates at checkout or revisits a product page.
“Hi there! I noticed you’ve been looking at our premium plan. Want to see how it compares to the basic one?”
Cross-Selling and Upselling
By integrating with your CRM, the chatbot can suggest complementary products based on previous purchases, just like a savvy salesperson who remembers your last order.
Pro tip: Align chatbot scripts with your sales funnel. Don’t just answer questions; guide users toward decisions.
5. Seamless Handoff: When Bots and Humans Team Up
The biggest fear businesses have about chatbots is losing the human touch. But Zendesk integration solves that gracefully.
Smooth Transition Between Bot and Agent
When a conversation gets too complex, the chatbot doesn’t just bail. It transfers the chat to a live agent with full context. That means no customer ever has to repeat their issue, which is a major frustration point.
Real Example
A SaaS company using Zendesk integrated with a chatbot reported a 50% increase in positive agent feedback after implementing smooth handoff workflows. Customers appreciated the continuity, and agents loved not starting from scratch.
6. Data-Driven Engagement Strategies
Every chatbot conversation is a goldmine of insight, if you know where to look.
Analytics in Action
Zendesk’s built-in analytics tools track:
- Common queries
- Chat duration
- Customer satisfaction (CSAT) scores
- Conversion rates from chatbot interactions
This helps you understand what customers really care about, optimize FAQs, and even predict future issues.
Iteration Is Key
The best chatbot experiences evolve. Regularly analyze chat logs, tweak responses, and A/B test new conversation flows. Treat your chatbot like a living, learning member of your team.
7. Integration with Kogents AI and Other Tools
Here’s where things get exciting. By combining Zendesk with Kogents AI, you can push automation and engagement even further.
Smart Insights Meet Smart Conversations
Kogents AI specializes in intelligent automation and conversational analytics. When integrated with Zendesk, it can:
- Predict customer intent before they even ask
- Deliver hyper-personalized recommendations
- Trigger tailored workflows across channels
Imagine Zendesk as your foundation and Kogents AI as the rocket fuel that powers deeper engagement.
8. Real-World Use Cases of Zendesk Chatbot Integration
Let’s look at how different industries are leveraging this integration.
E-commerce
Bots handle order tracking, return policies, and product recommendations.
Result: Faster responses, fewer cart abandonments, happier customers.
SaaS
Chatbots assist with onboarding and troubleshooting.
Result: Shorter learning curves, better retention rates.
Travel and Hospitality
They manage bookings, cancellations, and itinerary changes.
Result: 24/7 global support and smoother experiences.
Healthcare
AI-driven Zendesk chatbots provide appointment reminders and FAQs.
Result: Reduced admin load and improved patient satisfaction.
9. Tips for Maximizing Engagement Through Integration
You’ve got the tools, but execution matters. Here are some practical ways to get the most from your Zendesk chatbot setup:
- Define clear goals: Decide if your chatbot’s purpose is support, lead generation, or both.
- Humanize the tone: Write scripts that sound conversational, not mechanical.
- Train the bot regularly: Use past conversations to improve accuracy.
- Offer an escape hatch: Always give users an easy way to reach a human.
- Promote your chatbot: Let customers know your bot can help 24/7. It builds trust.
10. The Human-AI Balance: The Secret to Lasting Engagement
The best engagement strategies don’t replace humans. They empower them.
AI and chatbots handle speed, scale, and data. Humans bring empathy, creativity, and intuition. Together, they form an unbeatable team that keeps your customers coming back.
When businesses embrace that balance through Zendesk chatbot integration, they don’t just improve metrics. They create memorable experiences that build loyalty for life.
Conclusion: Engagement Is No Longer Optional
In today’s competitive landscape, brands that fail to engage meaningfully are forgotten fast. Zendesk chatbot integration offers a practical, scalable, and intelligent way to connect with customers where it matters most, in real time, with real empathy.
If you’re ready to transform your customer experience from reactive to remarkable, it’s time to explore the power of AI integration.
Ready to take the next step? Discover how Kogents AI can elevate your Zendesk chatbot strategy and start creating smarter, more engaging conversations today.
AI
Best Conversational AI Solutions & Tools for 2025
Modern businesses are transforming how they interact with customers and employees through intelligent, automated conversations. By the end of 2025, over 95% of customer and employee interactions will involve conversational AI, making it a crucial technology for organizations across industries.
Conversational AI is a technology that enables computers to understand, process, and respond to human language in a natural and contextually relevant way. It basically understands what you’re saying or typing and then responds in a way that makes sense. This powerful technology combines machine learning, natural language processing, and access to enterprise data to create seamless, human-like interactions.
The market reflects this growing importance, with the chatbot market projected to reach $1.25 billion by 2025 and the global conversational AI market expected to grow at a CAGR of 22%, reaching almost US$14 billion by 2025. As organizations seek to enhance customer experience and operational efficiency, selecting the right platform becomes critical for success.
Top pick: K2view GenAI Data Fusion
K2view stands out as the leading solution for enterprise conversational AI implementations, particularly for organizations requiring real-time access to enterprise data. K2view extends any conversational AI tool by giving it real-time access to fresh enterprise data for significantly better response accuracy and user experience. The company’s patented Micro-Database™ technology lets you retrieve AI-ready data from your existing CRM or ERP platforms at conversational latency of less than 200ms.
What sets K2view apart is its unique approach to data integration for AI applications. A K2view generative data product manages a dataset for each one of your business entities – customers, for example – in its own Micro-Database. It’s micro in size for lightning-fast, low-cost compute. It’s isolated for ultimate privacy and security. And it’s complete with current and context-rich data your users will trust.
The platform addresses a critical challenge in conversational AI: ensuring responses are accurate, current, and contextually relevant. Conversational AI chatbots perform best when they have access to real-time, accurate data. Without live data access, conversational AI chatbots may offer vague, generic, or outdated responses. By leveraging RAG GenAI, the chatbot can draw from current enterprise data during each interaction ensuring that every answer reflects the most recent, context-specific information available – without AI hallucinations.
K2view’s solution supports various conversational AI use cases including customer service automation, fraud detection, personalized marketing campaigns, and intelligent cross-sell opportunities.
Enterprise-grade platforms
Cognigy
Cognigy offers an AI Agent platform for enterprise contact centers, combining Generative and Conversational AI to create Agentic AI Agents that deliver instant, hyper-personalized, multilingual service on any voice or digital channel. Cognigy.AI is designed to meet enterprise needs, scaling seamlessly to handle high interaction volumes while complying with security standards like GDPR and HIPAA.
The platform excels in AI-human collaboration with intelligent routing and real-time agent assistance. While it’s at the forefront of innovation, Cognigy has established a reputation for its customer experience, reflected in its excellent performance across verified review sites like G2 and Gartner Peer Insights.
Kore.ai
Kore.ai is focused on helping enterprises accelerate value generation from AI. This is achieved through comprehensive advanced AI offerings to serve workplace tasks, process automation, and customer service use cases. With an AI agent platform, prebuilt solutions, and no-code tools for custom development, enterprises can deploy AI with security and at scale.
The platform distinguishes itself with its Knowledge Graph approach, which provides more intelligent, detailed query responses beyond simple intent-based responses.
Yellow.ai
Located in San Mateo, Yellow.ai specializes in Conversational AI, generating autonomous conversations that appear human-like. Their AI-powered, no-code Dynamic Automation Platform (DAP) is used by multiple enterprises. The proprietary multi-LLM AI engine of DAP, DynamicNLP™ manages around 2 billion conversations from a multitude of channels in numerous languages on a quarterly basis.
The platform offers strong integration capabilities and multichannel support, though users note some complexity during implementation and customization limitations.
Cloud-native solutions
Microsoft Azure Bot Service
Microsoft’s conversational AI platform integrates seamlessly with the Azure ecosystem, offering enterprise-grade security and scalability. The platform supports both code-first and low-code development approaches, making it accessible to different technical skill levels.
Amazon Lex
Amazon Lex extends Amazon’s expertise to businesses, empowering them with conversational bots. Integration with AWS services is seamless, but it’s optimal for businesses deeply invested in the Amazon ecosystem. With advanced deep learning functionalities, it encompasses Automatic Speech Recognition (ASR) for speech-to-text conversion and Natural Language Understanding (NLU) to discern text intently.
Google Dialogflow CX
Google Dialogflow CX remains a popular conversational AI solution for contact centers and is evolving with Vertex AI on the back end, bolstering its capabilities. The platform offers robust natural language understanding and integrates well with Google Cloud services.
Specialized solutions
Moveworks
Moveworks is ideal for enterprises that want to integrate self-service solutions across departments. Moveworks can seamlessly integrate AI-powered automation across your existing platforms and systems to streamline enterprise-wide workflows and employee productivity.
The platform focuses specifically on employee experience and IT service management, offering specialized solutions for internal operations.
Aisera
Aisera provides Agentic AI that helps enterprises transform operations across IT, HR, Finance, Facilities, Customer Service, and other business areas. The platform features a System of AI Agents—domain-specific, task-focused agents that autonomously coordinate, make decisions, and execute complex workflows at scale.
Key considerations for selection
When evaluating conversational AI platforms, organizations should prioritize several critical factors:
Data Integration Capabilities: Selecting the right platform means balancing ease of use, scalability, and advanced AI capabilities. The ability to access and utilize real-time enterprise data significantly impacts response accuracy and user satisfaction.
Security and Compliance: A grade-A conversational AI doesn’t only offer great features; it also comes with built-in compliance and security features, guaranteeing data privacy for end-users and assurance of platform security and integrations. Most AI bot platforms are SaaS solutions, which means they essentially check where data is hosted and if data centres are certified by industry standards.
Scalability and Personalization: Scale is important for all businesses. Whether you are a young early-stage startup or a big enterprise, your conversational AI agent should have the bandwidth to answer all of them without compromising on quality. Pricing models, such as pay-as-you-go or tiered plans, allow organizations to start small and scale up as their conversational AI demands grow, minimizing financial risk.
The conversational AI landscape continues evolving rapidly, with conversational AI platforms starting to come with embedded feedback intelligence — automatically identifying what went wrong, which intents failed, or where escalation happened unnecessarily. Organizations investing in these technologies today position themselves for significant competitive advantages in customer experience and operational efficiency.
AI
Ask AI or Google? People Are Choosing the Former and It’s Changing How We Interact with Content
Google processes over 5 trillion searches every year, but that number doesn’t tell the whole story of how people find information online. At Overchat AI, we’re offering tailored bots for productivity and our web search tools are quickly becoming the most popular on our platform.
Along those lines, 700 million ChatGPT users now get direct answers without having to click through websites. Let’s explore what AI search engines are and why they’re better than regular search.
AI Search Engines Are Changing How We Interact With Content
The biggest change in how people find information since Google was created is the move from regular search to using AI.
Instead of typing keywords and scrolling through blue links, users now receive answers from multiple sources – often without ever visiting a website.
For example, Overchat AI is an AI company that does it all. We’ve added tools that let users summarize web articles and YouTube videos. Then, users can ask AI more questions about the articles and videos. They became the 10 most popular tools on our platform in the first 2 weeks after they were released.
The downside is that this new behaviour that we’re seeing leads to less frequent website visits. There are reports that traffic has fallen between 20% and 60% — as AI creates answers, people are choosing to engage with them instead of clicking that source link.
AI Web Search Synthesizes Data from Multiple Sources
For example, Google’s AI Overviews combine facts from many sources. Overchat AI web search does the same, and it gives credit to the original creators or provides links to the original content.
AI search makes it easier to find what you’re looking for by combining all the information from different sources into one place. According to data from Ziptie, even websites in Google’s top 10 only have a 25% chance of appearing in AI overviews. This is because AI systems select the most relevant passages, not just the highest-ranking pages.
Users seem to really like this way of searching, and it’s not just on Overchat AI. Perplexity, an AI search company that was founded less than three years ago, was recently valued at $18 billion. It even made a bold $34.5 billion bid to acquire Google Chrome. This rapid growth shows that users want better search experiences.
Unlike traditional search results, which are full of ads and content designed to appeal to search engines, AI provides clear, concise answers. Users no longer have to decide which sources are trustworthy or struggle with content that is written poorly and just uses keywords. The AI does that evaluation work, pulling from authoritative sources to create comprehensive responses.
“We were in the business of arbitrage. We’d buy traffic for a dollar, monetize it for two. That game is over,” says Dotdash Meredith CEO Neil Vogel, explaining how AI is cutting out the middleman between users and information.
How Does AI Search Work?
AI search uses complex techniques that go far beyond simple keyword matching.
These systems do something experts call “query fan out,” which means they expand a single question into dozens of related queries to get all the info.
- First, they take specific parts from different sources.
- Then, they put them together to create full answers.
This approach means you get complete answers to complex questions without having to reformulate searches multiple times.
Technology is improving quickly. Companies are spending a lot of money to make their products more accurate and to reduce hallucinations. Profound recently received $20 million to improve its technology for tracking AI. Meanwhile, major corporations are already looking at dozens of AI tools for their 2026 procurement pipelines. This shows that they have long-term confidence in these technologies.
Bottom Line
There are three big changes happening at the same time.
- First, AI overviews are replacing traditional link lists with immediate, actionable answers.
- Second, generative assistants have become the main way to find information.
- Third, search has evolved from matching words to understanding meaning.
The implications of this are massive. AI search makes it easier for everyone to access information by getting rid of complex search syntax and the need to know the right keywords.
Duane Forrester, the CEO of UnboundAnswers.com, has a story to tell. He used AI to buy a washing machine by searching for a photo. “As a consumer, I really don’t care [whether it’s called search or AI]. I solved my problem.”
AI search is a better way to find information. It saves time and provides better answers. It makes information easy for everyone to access. With over a billion people already choosing AI-powered answers over traditional search results, we’re witnessing a fundamental change in how we access knowledge. Have you made the switch yet?
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