FASHION
Where to Buy Engagement Rings Online: 20 Sites Ranked by Style, Price & Experience

Traditional, modern, or edgy—whatever your bridal style, there’s a ring for you!
Selecting an engagement rings is one of the most exciting (and kind of overwhelming!) experiences of your life. I spent hours—actually weeks—scrolling through every online jewelry shop I could find, searching for the one that would capture our love story perfectly.
With so much choice today—lab-grown vs. natural, vintage vs. new, solitaire vs. halo—I went in-depth with 20 of the most popular online jewelry websites in the USA. I cross-checked them in terms of style, price, experience, customization, and trust.
Here’s my honest review of each one, and (spoiler alert!) how I ended up finding the ring at Rogers & Hollands | Ashcroft & Oak.
Rogers & Hollands | Ashcroft & Oak
Rogers & Hollands blends classic style with modern craftsmanship, offering lifetime guarantees and true care. Customer focus and attention to detail ensure that buying rings is a delight. From designing your ring to discovering timeless styles, they make it an enjoyable and hassle-free experience. An excellent option for couples seeking trust, care, and long-term value.
The brand has a wide range of designs, gemstone rings, and a vintage-inspired collection. The best part? Their 69+ stores across the city will make it super easy to shop your ideal piece, both online and offline.
Blue Nile
Blue Nile transformed diamond shopping online with transparency and extensive choice. Their easy-to-use tools enable you to compare diamonds on cut, clarity, and price in seconds. Renowned for excellent stones and excellent value, they’re perfect for fact-based buyers. Best for variety, control, and confidence in choice.
James Allen
James Allen stands out for their 360° HD video of every diamond, so you can study stones in a new light. Their customization is the best, and the website treats you like a professional. If you’re seeking a new experience and lots of design freedom, this is your place. Good for couples who desire new technology and customization.
Brilliant Earth
Brilliant Earth is unique for its ethics-driven sourcing and intense sustainability focus. Starting with recycled metals to cultured diamonds, they have it all for the green consumer. Their vintage collections are ethereal and refined. Ideal for couples who value ethics, design, and impact.
Clean Origin
Clean Origin provides 100% lab-grown diamonds that are sustainable and affordable. Prices are transparent, and quality is of great value. Fewer frills and more facts, and they’re the perfect choice for value-seekers. A sensible choice for those who value sustainability and value.
Zales
Zales is a household name with wide accessibility, both online and in-store. Their collections span classic to trendy, and deals are frequent. While customer reviews vary, their convenience is unmatched. Choose Zales if you prefer familiarity and physical access alongside online ease.
Kay Jewelers
Kay offers affordability and accessibility with a focus on classic look aesthetics. Their frequent promotional events can help consumers get great bargains. Service quality may be inconsistent; however, the wide national coverage provides assurance. This company is best suited for consumers who prefer simple styles along with local support.
Tiffany & Co.
The quintessential luxury jewelry name, Tiffany, is about eternal prestige. Sleek, elegant, and instantly recognizable designs. Top price points and world-class service. Perfect for customers looking for legacy, brand history, and luxury sheen.
Catbird
Catbird’s Brooklyn style adds a delicate, indie flair to engagement rings. Ethically made and with a handcrafted touch, they suit minimalist tastes. Styles are untraditional and typically delicate. Ideal for bohemian shoppers seeking uniqueness and artisanal beauty.
VRAI
Endorsed by Leonardo DiCaprio, VRAI designs luxury wedding rings from zero-emission, lab-created diamonds. Their modern designs and streamlined interface appeal to progressive couples. All of it looks new, elegant, and sustainably produced. Choose VRAI if you appreciate technology, design, and environmental integrity.
Ritani
Ritani is great at meshing online ease of use with in-store preview capability. Their price transparency and accommodation services make them a breeze to trust. You can even have a custom ring shipped to preview ahead of time. Perfect for couples who desire hybrid shopping and assurance.
With Clarity
Clarity allows you to create your ring on the internet and experiment with replicas at home before purchasing. It’s ideal for visual learners who appreciate hands-on assurance. Their 3D ring creator is a combination of playfulness and practicality. Best for consumers desiring confidence and try-before-you-buy arrangements.
Helzberg Diamonds
Helzberg offers a mix of traditional in-store experience and expanding online offerings. Their established reputation and brick-and-mortar stores aid with aftercare. Style is traditional, but there’s a good variety. Ideal for customers seeking in-store advice with online convenience.
Mejuri
Mejuri targets everyday fine jewelry, and though not classic bridal, their rings are perfect for low-key engagements. Sleek and trendy, they are for fashionable, minimalist couples. Affordable prices and wearable styles. Perfect for understated beauty and budget-friendly.
Aurate
Aurate features bold, high-end designs with an eco-friendly twist. Its direct-to-consumer approach keeps the price lower for high-quality gems and gold. Engagement rings here are editorial in feel but wearable. Most suitable for fashion-conscious consumers seeking ethical luxury and statement design.
The Clear Cut
The Clear Cut has a personal gemologist in your corner. Their Instagram-first strategy and curated process make it feel bespoke. Great for custom engagement rings with a boutique feel. Pick them if you adore white-glove service and made-to-order experiences.
Charles & Colvard
They invented Moissanite engagement rings, which shimmer like diamonds for a small fraction of the cost. Perfect for those who desire wow-factor without the high-end price tag. Bold, bright, and budget-friendly is their style. A smart choice for value-conscious sparkle enthusiasts.
Stone and Strand
Stone and Strand offers up dainty, feminine styles with a young style. While not a top destination for engagement rings, their styles are a lovely alternative to rings. Consider play, new, and airy. Opt for them if you desire fashion-crossed-with-engagement loveliness.
Frank Darling
Frank Darling is an advocate for radical transparency with adjustable rings and transparent diamond prices. Their offbeat brand tone keeps the experience relatable and authentic. From grown-in-a-lab to natural stones, you can create your ideal ring in no time. Perfect for couples who desire honesty, creativity, and total control.
Venvs
Venvs is an inclusive jewelry company that celebrates every identity. Their gender-neutral rings and diverse sizes make them a favorite among contemporary couples. Bold to minimalistic designs are offered. Great for those who are looking for representation, inclusivity, and forward-thinking design.
Key Comparison
Brand | Style Variety | Customization | Customer Experience | What Stands Out |
Rogers & Hollands | Ashcroft & Oak | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | Personal touch, lifetime warranty |
Blue Nile | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Great selection, strong online interface |
James Allen | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | 360° video preview feature |
Brilliant Earth | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Ethical sourcing, lab-grown options |
Clean Origin | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | Focus on lab-grown diamonds |
Zales | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | Well-known name, mixed reviews |
Kay Jewelers | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | Classic styles, store accessibility |
Tiffany & Co. | ⭐⭐⭐ | ⭐ | ⭐⭐⭐⭐ | Iconic brand, expensive |
Catbird | ⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | Unique, minimalist styles |
VRAI | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Lab-grown luxury, sustainable focus |
Ritani | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Price transparency, preview before buy |
With Clarity | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ | Free try-on kits, 3D designs |
Helzberg Diamonds | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | Physical + online combo, variety |
Mejuri | ⭐⭐⭐ | ⭐ | ⭐⭐⭐ | Everyday fine jewelry, chic |
Aurate | ⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ | Direct-to-consumer, high design |
The Clear Cut | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | Boutique feel, personalized service |
Charles & Colvard | ⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ | Moissanite specialists |
Stone and Strand | ⭐⭐⭐ | ⭐ | ⭐⭐ | Feminine, delicate styles |
Frank Darling | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | Transparency, unique builds |
Venvs | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐ | Inclusive, gender-neutral designs |
Final note
I did not expect to fall in love with a brand that has both a web presence and real stores, but it was the attention to detail, tradition, and honesty in their process that won me over. For me, Rogers & Hollands | Ashcroft & Oak was the best choice! From beginning to end, shopping with them was just different—warm, intimate, and stress-free.
And when I put that ring on my finger for the first time, I just knew: this is it.
FASHION
Embracing Diversity: The Rise of Plus Size Clothing in NZ

The fashion industry has long been criticised for its narrow standards of beauty, focusing extensively on smaller sizes and often excluding a significant portion of the population. However, with the growing awareness and advocacy for inclusivity, there has been a notable shift towards embracing diversity in fashion sizes and styles. New Zealand, much like the rest of the world, is experiencing a rise in demand for plus size clothing nz, which is an encouraging sign for a more inclusive society.
The Changing Landscape of Fashion Retail
In recent years, retailers across New Zealand have recognised the need to cater to a broader audience. This shift is not merely a business move but a reflection of a society that is becoming more accepting of diverse body shapes and sizes. Plus size clothing in NZ is now more readily available, with an array of retailers showcasing modern and fashionable options for those who wear larger sizes.
Inclusion in Fashion: More Than a Trend
While some might see the inclusivity movement as a passing trend, it’s becoming clear that it’s rooted in a deeper societal change. Body positivity and acceptance have started to become part of the mainstream narrative, pushing designers and brands to reconsider their traditional customer base. The rise of plus size fashion signals a recognition of the uniqueness of each individual’s body, promoting self-confidence and comfort.
Understanding the Plus Size Consumer
As fashion begins to welcome this diversity, understanding the plus size consumer has become crucial for brands and retailers. This segment of the population is looking for more than just larger sizes; they’re seeking flattering silhouettes, quality fabrics, and contemporary styles that reflect current trends. They demand the same variety and quality available to those who fit into the standard sizing paradigm.
Breaking the Size Barrier
To truly embrace diversity in fashion, the industry must eradicate the ‘size barrier’ – the idea that fashionable and trendy clothing is only for certain sizes. New Zealand brands are increasingly recognising that fashion-forward plus size clothing should be the norm, not the exception. This shift is paving the way for a burgeoning market of individuals eager to express themselves through their clothing choices, irrespective of their size.
Celebrating Body Positivity
The rise of body positivity has played a significant role in the emergence of plus size clothing in NZ. Campaigns that celebrate all body types and challenge the societal pressure to conform to unrealistic standards are gaining momentum. This cultural movement has fuelled the plus size fashion market, encouraging brands to create collections that cater to and celebrate a wider range of body shapes.
The Role of Social Media
Social media platforms have become battlegrounds for inclusivity and diversity, where voices demanding representation are loud and clear. Influencers and everyday consumers alike are using these platforms to showcase their style and push for more inclusive fashion options. Brands are listening and responding by ensuring their offerings reflect the diversity seen on these digital stages.
Local and Global Brands Making Waves
Both local New Zealand brands and global fashion giants are now making a concerted effort to diversify their ranges. By extending sizes and designing specific plus size lines, these companies are showing a commitment to embracing diversity. As a result, the New Zealand market is becoming more reflective of its population, offering styles that cater to all.
Challenges and Opportunities
While the industry is making progress, the rise of plus size clothing is not without its challenges. Sizing inconsistency remains an issue, as does the limited visibility of plus size models in some marketing campaigns. However, these challenges present opportunities for brands and designers to continue improving and for new players to enter the market with fresh perspectives.
Consumer-Led Demand Driving Change
The demand for more inclusive clothing options largely stems from consumers. Their voices, magnified by social media and public discourse, are driving the shift in the industry. By advocating for themselves and others, consumers are playing a key role in the transformation of the fashion landscape in New Zealand and beyond.
The Importance of Representation
Representation matters, and seeing oneself reflected in the fashion industry is crucial for fostering a sense of belonging and self-esteem. When individuals find stylish clothing that fits them well, it can have a tremendously positive impact on their self-image. As the plus size market in New Zealand grows, it’s clear that wider representation is not only good for business but also for society at large.
Concluding Thoughts on the Growth of Plus Size Fashion
The rise of plus size clothing in NZ is a reflection of a global paradigm shift towards inclusivity and diversity. This evolution is a result of the collective efforts of consumers, advocates, and forward-thinking brands. It suggests a promising future for a more inclusive industry where fashion is available and accessible to everyone, regardless of size.
In conclusion, the expansion of the plus size clothing market is more than a shift in retail offerings; it is a signal of an advancing society. As inclusivity becomes standard in New Zealand’s fashion industry, it encourages a narrative that upholds diversity in all its forms, recognising the beauty and worth of every individual.
FASHION
From Slim to Relaxed: Understanding the Different Jean Fits

Jeans are a staple in any man’s closet. Whether dressing up or down, the right pair can make all the difference.
Men’s jeans have ample variations. You may find them in multiple fits and cuts. So, finding the perfect fit is a challenging task. But not anymore. Here, we discuss the different jean fits to help you find ones that match your style and body type.
Loose-Fit Jeans
These baggy-fit jeans offer ample breathing space. They do not cling tightly to your thighs or butt, so they offer substantial airflow. This helps avoid sweating and makes these jeans a good pick for long wear.
Loose-fit jeans are perfect for men with a larger build. Even a broader frame man will feel more comfortable in these jeans. Loose-fit jeans are great if you need ease of movement and a high-comfort fit.
Relaxed-Fit Jeans
These men’s jeans have more structure than loose-fitting jeans. But they are still roomy. Such jeans have adequate room around the seat and thighs.
These are well-suited for men with athletic or thick legs. Lean men who seek a sophisticated look can also opt for relaxed-fit jeans. They are perfect for day-long wearability.
Regular-Fit Jeans
If you’re neither too skinny nor too stocky, these jeans are perfect for you. They maintain a straighter silhouette from the hips to the ankles. While not as roomy as the above two, they will still not cling close to the skin.
Slim-Fit Jeans
These jeans wrap around your body a little tighter than the regular fits, but never so tightly as to interfere with mobility, unlike skinny jeans. They are slightly taut in silhouette from the thigh down to the ankle. So, they give more definition to leaner legs.
Men with slender builds will look the best in these jeans. It can add more structure to their look without compromising on comfort. You may pair them with fitted shirts. Adding a blazer on top will give a beautiful, smart-casual look.
Skinny-Fit Jeans
These are tight from the hip to the ankle. So, they are also suitable for men with a slender build. They will highlight your legs. So, if you are thick-legged, steer clear of them. The cut may feel tight and look visually unappealing due to its narrow width. For those seeking style-forward options, skinny-fit jeans will be at the forefront.
Tapered-Fit Jeans
These are wider at the calves and narrow as they approach the ankles. They allow for comfort with a roomy thigh and a narrowed-down look of the lower leg.
Tapered jeans are good for men with larger upper legs who still want a neat, slim finish at the ankles without going all the way down to skinny.
Narrow-Fit Jeans
Unlike tapered jeans, narrow-fit jeans resemble a straight cut from above the knee but taper from the knee downward toward the ankle. More room is allowed above, yet from the knee down, a narrow fit gives a much sleeker silhouette. These jeans are great for men with proportionate legs, seeking a laid-back yet sharp look.
Bootcut-Fit Jeans
A slightly wider leg from the knee downwards, bootcut jeans are designed to tuck up nicely around boots. They can balance out men with broader shoulders or thicker thighs by giving their overall look a proper proportion. These are ideal for those who love the classic, rugged look.
To Sum It Up
Once just casual staples, jeans have now become a style statement. The trick is knowing your body type and choosing cuts that favor your body while providing comfort. Once you discover the right style, shopping will no longer feel like a chore but a chance for further wardrobe enhancement.
Whenever you’re in the denim aisle, take this guide with you. You’ll cut your trying-in-time in half by eliminating jeans that don’t suit your body.
FASHION
How to Choose Sunglasses That Perfectly Complement Your Summer Wardrobe

Sunshades are more than a fashion statement. They are an essential part of your summer attire, safeguarding your eyes against the sun’s damaging rays.
Longer, brighter days call for a great time to be stylish. However, it shouldn’t come at the cost of your eyesight. High exposure to UV rays may lead to several visual defects, including macular degeneration and cataracts. A proper pair of sunglasses ties an entire outfit together and protects you from sight hazards.
In this blog, we have listed a few tips to buy sunglasses that blend well with your summer wardrobe.
Combine Style and Safety for the UV Rays
Eye protection is the first objective of sunglasses. So, choose one that assures 100% UV protection. Ensure the pair mentions this explicitly. Additionally, sunglasses with UV400 protection deliver similar results. Such pairs offer maximum protection against UV rays. This is a must for bright and sunny days.
A stylish pair loses all meaning if it does not shield you from the harmful UV rays. Your sunglasses must offer lens protection apart from looking attractive.
Coordinate the Frames with Your Wardrobe Style
Think about your summer vibe. Your sunglasses should echo the particular vibe.
- Easy & Boho: Opt for round or oversized frames for a stylish look. Light-tinted frames will also elevate your style. Metals or acetate finishes will work fine.
- Polished & Minimalist: Slim rectangular or oval shapes in neutral tones will match your style. Matte black or soft brown can be your go-to colors.
- Sporty & Utility: Lightweight wrap-around or square frames with anti-slip features are good.
- Retro & Fun: Cat-eye, geometric, or colored lens styles will suit your vibe.
When your frames carry the spirit of your outfit, you feel that the whole look is well-conceived.
Pick Colors and Tints Wisely
Choose frame and lens colors that accentuate your outfit and complement your complexion.
- Neutral Colors: They create a contrast with loud or patterned frames. Tortoiseshell or gradient lenses are good choices.
- Bright or Patterned Colors: Prefer subdued frames. Black or beige are safe picks.
- Pastel Colors: Soft pink or lilac frames may be a good choice for you. Muted blue is also a great selection.
Lens tint is also essential. However, please know:
- Darker tints do not provide better UV protection. However, they reduce glare and improve visual comfort.
- Gray retains its original colors
- Brown enhances contrast
- Mirrored lens lends a futuristic aesthetic
Consider Your Face Shape
This frame should complement your face and enhance your features.
- Round Face: Add some angles with square or rectangular frames.
- Oval Face: Most styles will fit this face shape well.
- Square Face: Soften harsh angles with rounded or butterfly frames.
- Heart Shape: Try cat-eye or semi-rimless styles that help balance a broad forehead.
Give Utmost Priority to Comfort
Summers mean spending long days outdoors. So, look for a pair with:
- Adjustable nose pads for a personalized fit
- Flexible hinges that adapt to your movements
- Impact-resistant lenses if you are an active person
A comfortable fit will make it easier to wear the sunglasses more often.
Let Your Personality Show
Bypassing the trends, a personal style is forever in fashion. If you love glitter, glamour, and glitz, select angular frames or statement tints. For timeless design, maintain the classic look with silhouettes in neutral tones.
Find a pair that fits your style and makes you feel ready to rock.
Final Thoughts
Sunglasses are an essential accessory and not a seasonal trend. So, by giving it a little thought, you’ll have a pair to finish your outfit and keep your eyes smiling all through the summer.
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